How Dynamic QR Codes Work

Understand the technology that lets you ship once and update forever.

What is a Dynamic QR Code?

A dynamic QR code is a next-generation QR code that is editable and trackable. Unlike a traditional static QR code, which has a fixed destination, a dynamic QR code points to a secure, intermediate web address that you control. This simple difference gives you the power to change where the QR code sends users at any time, without ever needing to reprint the code itself.

This makes them perfect for business cards, product packaging, restaurant menus, and marketing campaigns where information changes but the printed material doesn't.

Static vs. Dynamic QR Codes: What's the Difference?

Static QR Codes

Destination URL is permanently encoded.
Cannot be edited after creation.
No ability to track scans or gather analytics.
Free and simple, but inflexible. Best for unchanging information like your website's homepage.

Dynamic QR Codes (ActiveQRs)

Destination URL can be changed anytime.
Scans can be tracked for valuable analytics.
Enables advanced rules (time, location, language).
Ideal for marketing, packaging, and any professional use case.

How ActiveQRs Works: A Step-by-Step Guide

1. Create Your QR Code

Sign up for a free ActiveQRs account. In your dashboard, simply provide a name and the primary destination URL for your new QR code.

2. Print and Distribute

We generate a unique QR code image for you. Download it and place it on your product packaging, flyers, or store displays. This is the only time you need to print.

3. Edit and Analyze Anytime

Need to change the link? Simply edit it in your dashboard. The printed QR code will instantly redirect to the new destination. You can also view detailed analytics for every scan.

Ready to Take Control of Your QR Codes?

Stop reprinting and start managing. Get the power of dynamic QR codes with analytics and routing rules.

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